We help founders de-risk their startups with creative problem solving using low-cost, fast-paced, and hands-on experiments.
We run startup experiments by doing market research, building quick-n-dirty prototypes, talking to users, recruiting customers, making small but launchable products, and improving user engagement post-launch.
For now, mostly software startups building apps and platforms. That's what we know best and where we bring the most value. We won't be able to help much if you're a hardware, biotech, or a rocket startup.
Startups usually run experiments with us to:
- get no-BS, brutally honest user feedback
- gauge market interest before investing
- pick which features to build (and which not)
- optimize conversions of key user flows
- split-test rollout of new product features
You'll walk away with these cool take-aways:
- an interactive prototype (or two!)
- developer-ready design files
- video highlights of user tests
- customer validation report
- next-step recommendations
You certainly can! And we know you can. Where we come in is to push experiments faster, leveraging our frameworks, networks, and previous work. Most startups have an insane need for speed.
Typically 2 weeks, max 4 weeks.
Reach out to us at firstname.lastname@example.org and we'll send you detailed case studies.
We charge per experiment (after all, we do have "Lab" in our name). We will tailor the experiment to where you are, what you need, and who you target. Chat with us to learn more.
Yes, if you believe in us enough to offer and we believe in you enough to invest. Our sweat equity is our bet on both the horse (your startup) and the jockey (you).
Yes, if we really really believe in you and your idea. This usually takes a few months of working together first for you to get to know us and for us to get to know you. It's a two-way relationship.
Easy! Just shoot your questions our way at email@example.com.
We host a small community called Founders Jam for, well, founders to jam (on startup stuff). You can join our private Facebook group here. It's FREE!